ADITI
RAJ
SDM'23
GOYAL
STARTEGIC DESIGN
SERVICE DESIGN
USER RESEARCH
CRAFTING HUMAN-CENTERED DESIGN SOLUTIONS BY BUILDING BEHAVIORAL INSIGHTS
PROJECTS
Creating informed insights through research
Service Systems | Workflow Optimization | Staff Coordination | AI Integration
Developed a tech-enabled service to optimize staff coordination and resource flow in high-pressure events using real-time updates, AI-driven tasking, and automation for enhanced operational efficiency and guest experience.
Behavioral Design | Human-Centered Research | Design Strategy | Experience Design
Studied audience behavior in theater settings to identify deviations and their root causes. Designed behavioral nudges to improve audience conduct and enhance overall experience through subtle, autonomy-respecting interventions.
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Service Design | Service Blueprinting | User Centered Design | Service Prototyping
Designed a service to foster authentic emotional expression in digitally saturated environments. Identified latent emotional needs through ethnographic research and led rapid prototyping cycles to develop key service touchpoints.
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DESIGN RESEARCH | WELL-BEING DESIGN
Conducted in-depth research on the psychological and lifestyle impact of night-shift work. Identified key stressors and designed empathetic, targeted interventions to support emotional and occupational well-being.
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Strategic Design Audit |Organization Design
An In-depth study of the internal and external functions of Oizom - A rapidly growing startup based out of Ahmedabad. Strategic roadmap proposed to leverage opportunity areas and initiate a business model innovation.
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Social Innovation | Design Research | Systems Thinking
Designed an awareness and intervention-based initiative to improve the health, dignity, and working conditions of sanitation workers. Combined design research and self-care enablement strategies to foster recognition, resilience, and systemic support.
MY DESIGN
PROCESS
SHAPING SOCIETY THROUGH DESIGN
APPROACH
INNOVATIVE MINDSET AT THE FOREFRONT
Research
Design
Innovate
Sensing
Sensemaking
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Co-create
Material workshop, 2029
Paris
Typo trends, 2029
Paris
MY JOURNEY SO FAR...
HIGHLIGHTS
JODHPUR 2017-2021
NIFT, JODHPUR 2017-2021
BRDS,2021-23
NID'23
SDM'23